10 Ways to Increase Your Website’s Conversion Rate that you can apply right away.
Do you want to convert more website visitors into customers?
Then you’re in the right place. This is what improving your website’s conversion rates allows you to.
Today I am going to show the top 10 techniques I have used alongside my web design process to generate a monthly increase of conversion on my website, as well as, client’s websites. With some of these techniques, I have been able to double traffic and conversion rates in just 3 weeks.
The best part?
All these are proven strategies that you can start applying right away!
Let’s do this!
Finding marketing channels to drive traffic to your website is key, but if it does not convert into buyers, it will become useless.
Improving your website’s conversion rate should your number one priority
With this guide, my goal is to show you 10 ways you can ensure that the people who are visiting your website have a higher chance of becoming your new set of clients. I will show how to improve your message, layout, and flow of your so you can see the same results I have gotten when using these methods.
1. Define your website’s goals:
You have built and launched your website, now what? What were some of the goals your website was meant to achieve? What are some of the business problems it was meant to solve?
Conversion rates can only be known if you have clear goals for your website. Hence, a good strategy session before the website is designed is key to move forward.
Even though this should have been done at the start of the website design process, you can always look back into it and work towards enhancing your website to convert better.
2. Keep in mind your users and customers:
I know this one is easier said than done, but many time as business owners or designers we put in front what we like and dislike when building our websites. What we need to remember is that we are not the ones purchasing or searching for our services. As a result, what we like or hate, might not be what our customers love or dislike with a passion.
You can overcome this by doing a website strategy session where you create user personas and build your website to resonate and engage with these personas. Making sure your website speaks their language, and flows with their actions is key. I strongly recommend that you keep the website’s user personas at each step of the process, even when writing blogs and working on your social media and ads strategy.
3. Have Social Proof:
Customers want to believe in your brand and business. It is key to provide them with testimonials right away, and then, later on, to remind them of how great you are. The goal of your website’s testimonials is to build a sense of authority and make people want to experience the same great experience from previous clients.
Have testimonials on your home page and create one page where all your testimonials will be found. The more the better. You can also implement social media icons with follower counters to show that people are engaging with your brand.
4. Have your value proposition to be clear and understood:
What is the real value proposition you bring to your customers? Stay away from titles like ‘We provide great quality services’. Instead, look for a message that relates to your customer pain-points, for example ‘We help growth-driven entrepreneurs to achieve XYZ, by using XYZ’.
5. Pay close attention to the rest of the titles and headlines you are using:
Content is king, but do not use to just to fill in space.
6. Use tangible action verbs:
Remove any passive voice from your content. Instead, try using action-based language that will lead users towards creating an action on your website.
7. Clearly, state the benefits of your product or service:
Use your content to identify actual benefits of your product or services. For example, a massage therapist can say they help relax muscles, but wouldn’t it sound better if you say ‘We help you live a more relaxed life by helping you release any stress off your muscles’.
8. Add a guarantee to your product or service:
Customers tend to buy once they know there is a guarantee of some sort. If you are selling an online product or services, think about a way you can give a money back guarantee or a guarantee that your services work. This method can help you increase conversions faster than any other method.
9. Simplicity is king, include few fields for any sign ups:
There is a moment for everything, but if your customers have to spend a long time trying to figure out how to fill in a form or actually filling in a form they will drop off your website. If you have a contact form on your landing page use a simple form.
Work towards simplifying the user experience of each process your customers have to take.
A great tool to help you understand what your customers are doing on your website is HotJar. It helps you create heat maps and record user experience of your users.
10. Use Video:
Having a video on your landing page can boost your business like nothing else. Make sure to have a video that is at least 3 minutes long and maximum of 15 minutes long. Users are more likely to listen and view a video than to read content.
Furthermore, if it is you or anyone from your brand it will also help you to create a better connection.
Every website should work towards helping your business convert traffic into customers. Hence, many of the websites’s built with a sales and marketing funnel as their backbone work so well. These 10 strategies can be applied with ease to your website, but remember that they are just part of the puzzle that makes up your entire business, do not make this changes just to see what happens. Instead, make a list of realistic goals that you think your business needs to achieve and then match some of these strategies to your goal/s.
There are many more strategies that I have used and will continue to use to grow my business and my client’s business. I will be updating this blog post quite often, so if you have signed up for my newsletter or follow me on Instagram and Facebook you will be able to access my strategies right away.
Which of the above strategies do you see yourself using first? Comment below I look forward to learning more about the strategies you need and your goals.