3 Reasons why a website template is not enough for your business’ website in 2018
Building a website is not like 10 years ago, where you needed to learn or master development languages to obtain your goals. Right now, you can search for templates, plugins and other tools that can help you create something in a matter of seconds.
But how good are all these templates, tools, drag and drop and ready to implement website templates?
Today, all you need is an idea and a plan to move forward to having a website. Platforms like Square space, WordPress, Wix, and Weebly can make the process very easy for everyone.
But why do these already templates don’t work towards helping you look unique and achieve your goals?
Well, that is what we are here to talk about in this blog post.
This blog post is intended for:
- Business owners looking to redesign or design their business website
- Freelancers or agencies looking to create a website for their customers, but are thinking about using a ready-made template.
Reason #1: Almost everyone is using website templates
Website templates are relatively cheap and give you the ability to do something in less time. The biggest problem with this is that your customers can now spot a website template from miles away.
You can visit websites, and within a few minutes you will start to think, ‘Hey, I know this from somewhere else..I wonder from where?’ and this is because another website has the same template as the one you have chosen.
If you have no other option but to use a template, make sure to bring your brand into this template. Remove any stock images it may have and add your own. Also, the fonts on the templates are very easy to recognize, so work towards finding a font that resembles your brand better.
Furthermore, there are a few templates that elements in common. On Divi’s template the layouts and drop down menus are one of the easiest ways to spot a website that was completed using their already made templates.
Reason #2: Website templates are not made to solve your business problems
You are looking to build or redesign your website because you need to solve a business problem. Whether it is to increase sales through an e-commerce website or create a more impactful brand online.
Website templates are not made for this, they are made to catch your attention with how appealing and easy to use they are. Furthermore, they were also designed, and some are amazingly designed, to be able to attract a wide variety of people just like you.
If you have not choice but to go with a template, make sure to customize it to fit your business needs. Edit and change the structure as needed to ensure your customers are able to achieve their goals.
Reason #3: When you have finished editing the website template, it does not longer look like what you bought.
This one happens all the time, and it is fully backed up by reason #2 above. As the templates are not made for a specific brand or business, they easily lose their shape.
As a result, you will find yourself over editing or doing too many revisions with your web developer.
The easiest way to solve this is to create a list of goals for your website and determine what to be ‘Done’ means when it comes to your website.
So what is/are your alternatives to this?
Alternative #1: For small budgets
If you do not have a large budget for your website ($500 – $1500) ask the designer and developer to help you work in phases. Start with a design sprint of what you really need to get started. For any business, you will need a home page, contact us and about page to get started.
Ask them to give you a budget for this and continue to build on the website as your ability to add a budget to your project increases. The key here is to never stop building on it.
Alternative #2: For Medium to Large Budgets
If you fall into this category, you need to save some money in the development of your website. Unless your website is a product, such as a SAss product or a real estate website, you can actually save some money in the development.
Start with a design sprint where you can outline your goals, users, brand attributes, and timelines. From here, the designer can work towards designing all the pages that you need for your website.
Once the design is fully completed, your team can use Divi as a Framework to build the design. Another great tool here is Webflow, which gives the developers a lot less work to achieve great results.
The key here is to use these platforms and themes just as a framework so your development team does not have to code a lot from scratch.
Alternative #3: For Large budgets
If your budget is fairly large, and you will need extra features you need to start with a full-blown design sprint. This usually takes up to 5 days of work and from here the design team will be able to start crafting wireframes and the design of the end product.
As your budget is large, you will be able to work with developers who can create your own business’ website template with all the features that you need.
This is great as it allows you to continue to build on it and develop new features as you may need.
There are many more alternatives, but if the budget does not allow it to try to make sure it looks as different as possible from the template. It is important to adapt and create a consistent feeling among all the elements of your brand.