How we created a connecting brand for tours company in the Caribbean

The Challenge
Make a brand messaging, identity that matches the voices of excitement, safety and adventures, but also takes into place everything else that the island of Grenada has to offer to tourist and the local market.

The results:
A logo, a catchy tag line that fully supports the idea of what the company is trying to sell to their customers. An identity design that show cases adventures, excitements and the passion the owners have for the business.

The Beginning

Everything started from a deep conversation between the Founder of Sunhunters and Leopoldo Pirela. As a result, we were able to create a conversation based on goals and the solutions that will best suit the goals that we have to achieve.

Leopoldo Pirela, ran a strategy workshop that aimed at helping us find out ‘Whys’ of the business, their story, vision, personality, and adjectives that described the brand they wanted to create, as well as, the team behind it. As a result, we were able to create a brief that gave us a clear direction of the brand’s personality and what identity it will soon undertake.

Final logo design

Defining The Brand:

Being able to identify the brand allowed us to create a better structure of where to take the design decisions. When completed this, it is a lot easier for both parties to see where the identity that is being built really aligns itself with what the business is trying to say, look and feel. 

We worked towards creating brand attributes to fully understand what adjectives described the brand. The main attributes we worked towards understanding where: The culture of the company, the customers, the voice the business will have, the benefits it brings to its customers and the value it provides.

As a result, we were able to come up with taglines that were both powerful and engaging. The idea was to get the end user to think about the adventures they are about to embark and imagine the whole of Grenada at their fingertips.

The Idea Behind the Concept:

The completion of the brand attributes allowed us to create a design direction and atone for where we were heading to. Our team quickly went to work on the main components of the logo and on an identity system that reflected “Adventures & Grenada”.

From here our team created three logo concepts all of which contained the main elements that you find in Grenada. That is the water at the beach, the beautiful sunsets, and adventures mountains. 

As a result, we were able to create a main concept like the image below. From here we moved on into adding colors and style to the logo

Changing the way you have built your website and customer’s experience is not always as easy as it sounds.  If you require help in better understanding your website, goals and the way client’s interact with your website, you can hire me as a freelance consultant to have a one-on-one session (s) to really understand your customers and how we can create a better experience for them.

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