Does your website need SEO?
You want more traffic to your website, but creating ads is expensive.
You are trying to find ways that can help you to constantly drive traffic to your business and website.
Then you’re in the right place. This is what improving your website’s conversion rates allows you to.
Today I am going to show why your website needs Search Engine Optimization and how it can help you drive traffic to your website while lowering the cost of ads.
The best part?
All these are proven strategies that you can start applying right away!
Let’s do this!
Does your website really need SEO?
If you have a website for your business or thinking about building one, I know you have heard the term SEO (Search Engine Optimization). Most marketers and entrepreneurs know that is critical for driving customers to their websites.
Websites that are not fully optimized for mobile and desktop, as well as, content you will have a difficult time getting local and international customers to your website.
One thing to keep in mind is that Search engine optimization is much more than just traffic and high rankings. It is one of the best ways to remove the cost of expensive ad campaigns and of ensuring your customers’ questions are always answered by you.
In this post, I will outline the top reasons why you need SEO done to your website.
Proper search engine optimization with the user’s (customers) in mind, means BETTER USER EXPERIENCE.
Not every website needs SEO, there are some that need an enhancement of the user experience of the website before any SEO can be done to it. Today, the user experience of a website is one the most important factors when building your website, and on the rankings of your website on Google, Bing, and Yahoo.
The reason for this is that a website that flows with ease leads to a high time on a website and low bounce rates. All these elements are key for SEO and Google’s rankings. Furthermore, by optimizing your website for SEO you will be enhancing the customers’ journey and educating your customers with the powerful content you will be creating.
This will also help you to convert more visitors into customers which is why the ROI is greater than with many other digital marketing tactics.
SEO is accountable for over 68.7% of all the traffic that goes to your website, so why not build on it.
Ads and social media marketing are two great elements to drive traffic to your website, but you do not only want to depend on paid traffic. You want your website to be built and optimize in a way that it helps you generate the traffic you need to grow your business.
I have worked on websites that are currently bringing in over 14,000 persons to the website organically from over 500 keywords. If my client were to pay ads for this, their monthly ads budget would be over $5,000USD per month.
SEO leads who found your website when doing a search engine search tend to close more sales than those from ads campaigns
Potential leads are always looking for answers on Google. I am sure you have searched for a specific topic / s and clicked on multiple links to get the best answer. If you were buying a product or service you will be more specific when it comes to choosing the best link on the first page of Google.
Your customers are doing the same thing when searching for businesses online. Most of them are looking for a unique answer or solution and once they have found it they will contact your or even purchase your product right away.
Being on the 2nd or 3rd page of Google can mean no visibility for your business
I want you to think about your website as if it were a physical spot at one of the most important shopping spots in your neighborhood. If you want people to buy from you here, you will want to rent a store or office where people are able to see you and easily enter your store.
Imagine, if you were to be located at the end of this shopping center, where people do not tend to walk by as it is too far away. This is the same thing that happens with SEO on your website.
The better your website is optimized, the more likely customers are going to be able to see your business and interact with your brand.
Your website is a like a big puzzle, and SEO makes up the middle pieces of the puzzle
You have a great website, built all the social media pages on Instagram and Facebook. Maybe even on Youtube. Now you want to drive people into the website and walk them through your sales or marketing funnel.
The way you drive people into your website is with SEO and a well-optimized website. It is important to keep in mind that search engine optimization is more than keywords and backlinks. It is about creating an authority for your brand online and optimizing your website to be the one Google wants to send traffic to.
These are just 5 of the main reasons why your website needs SEO. There are 100s of reasons for optimizing your website. If you are not too sure about where to get started, send us your website and questions, we will run an audit and try to answer all your questions. I can also help you out with our full SEO and Website strategy consulting services starting at just $150USD where we can work together to see your areas of weakness and strength and work towards developing a simple strategy that will help you see results.
If you have not started to optimize your website, you are in luck because you can start to do this right away.
Look at what your competitors are doing and work towards enhancing your website to be better than your competitors’.
For any general SEO questions, please feel free to comment below. If you want any more specific questions answered related to your business and website, send me an email and I will try my best to clarify any questions you may have about Search Engine Optimization.
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Written by: Leopoldo Pirela
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