How much should you pay for
Have you considered how much money should you spend on creating a logo for your business? Or why some people pay a lot more and others just a few bucks $$?
In this blog post, I want to walk you through the main elements you should look for in a logo and how much to invest in your logo. I will talk to you about price, process
For designers or consultants who are providing this as your services, if you are not too sure on how to charge for your work, I will recommend you to check out The Futur Youtube Channel.
So without any holdback, let’s dive right into the cost of a logo.
You want a great logo, but how much does it cost?
When you start to look for agencies and designers to help you with this tasks, you will notice the prices for the logo design process vary.
One of the reasons for this is that the word ‘Great’ may vary in definition depending on who you talk to.
An agency like ‘Blind’ will define great as something smooth, seamless, perfect in proportion, but on the other hand, a person in Fiverr may do a logo for 20USD for what he/she considers ‘great’.
As a result, when you get the end-product, you will notice your definition and their definition is very different.
I am sure you are wondering, why you have to pay high prices for just a logo. It is just a set of drawing, typeface and cool colors.
The logo design you will be using should be. However, if the person or creative agency that is helping you is not using a good process, you will not have the logo you desire.
Actually, this is what really makes up the price for the logo. It is the combination of research, strategic thinking, design team, project management skills, meetings and everything else that takes place behind the scenes. Furthermore, it also requires amazing abilities for a person to be able to translate all these research and in-depth conversations with you into an actual visual design.
Let’s talk about a few key differentiators for the price of a logo.
Low-end logo design services
Let’s start with the low-end prices. In this category, you will get prices for a logo between $0 – $10 USD. Yes, almost FREE.
This sort of price is something you will find on websites like LogoMarker or even in Fiverr. However, the options you get here are very limited, generic and do not create that engagement you are looking for.
In my experience, I have noticed that the logos in this category do more harm than improvements in any business.
From this category, we move into the Junior Graphic Designers.
The Junior Designer logo design price
If you are looking to spend a few hundred dollars, this will be the best option for yours. Most of the time, you will notice these are students or people who are now starting to get into graphic design but do not understand branding and other main elements as yet.
You will find this category in companies like Freelancer.com and even on Fiverr. Also, companies like 99designs will give you a few designers in this category.
I know you know your business logo is worth more than just a few hundreds of dollars. That is why you are here, trying to find out what the cost for a logo is. As a result, I will introduce you to the next category, the high-end design price.
Senior logo designers, logo design price
If you are looking to hire experienced, then here is where you start. The good thing about this category is that you will not have to break the bank. Most senior logo designers are charging anything between $1,000USD and up for a logo. However, you need to make sure they have the experience and the ability to complete this work.
People in this category are found on websites like Behance.net or on other social media platforms.
Small Consultancy or Agency
If you want much more than just a logo, here is where you start. Small Design Consultants and Agencies work towards providing you with more than a logo. The prices you will get here are anything between $5,000 and up.
You will find them by Googling key terms or by seeing their work around your community. Also, you will notice great case studies, with step-by-step process/
Established Branding Agencies and Consultancies
A professional branding agency is another option for you. These are the kind of agencies that can provide you with absolutely everything you need for your brand and identity.
They will help you conduct in-depth market research, analyses of the market, business analyses and much more.
As a result, you will notice they have a great team of employees that help them achieve their goals through all angles.
As a result, this comes with a value. Their prices start somewhere in $25,000USD and can go up to the $1,000,000USD and more.
So who to hire for your logo design?
If you are now starting or you have had a business for a while, you want the best quality for your brand and identity design. Remember, this is what everyone will see and think of when they are talking about your business.
A brand and design consultant can provide the best work for you for a reliable price.
For example, you can get a brand identity package that contains the following:
For $5,000 and up and they will make sure it is of high quality. Another great element about design consultants is that they will mainly work side-by-side with you. As a result, you are also part of the process.
You have to consider the prices and the process. Also, you have to consider the type of individual or company you want to work with.
It is key to spend your money wisely, but it is better to spend at least $5,000 now, than a few thousand many times throughout your business’ life.
Why should you care about the logo design process?
Your business logo is more than just a creative service, hence it has no set price.
Many designers will just give you a cheap price so that you will do business with them, but time is money.
You should not think about a logo design price as the number of revisions or colors that will logo will have. Instead, think about the logo design process, as the same process, an architect or engineer will take before designing your house.
Would you trust an architect who takes 25 minutes to design your house without any research or goal alignments?
I am sure you won’t..
The price for logo design depends, of course, on many factors. Here are some price factors concerning the designer himself:
What’s the location of the designer?
How established he/she is?
Does he/she charge per hour or per project?
How good a designer is, affects the final price greatly because he/she got the experience needed to get the job done well. Experts in the field of logo design and brand identity will leverage this experience for your business and address the challenges you bring to them with effective solutions.
Changing the way you have built your website and customer’s experience is not always as easy as it sounds. If you require help in better understanding your website, goals and the way client’s interact with your website, you can hire me as a freelance consultant to have a one-on-one session (s) to really understand your customers and how we can create a better experience for them.