You want a great logo, but how much does it cost?
When you start to look for agencies and designers to help you with these tasks, you will notice the prices for the logo design process vary.
One of the reasons for this is that the word ‘Great’ may vary in definition depending on who you talk to.
An agency like ‘Blind’ will define great as something smooth, seamless, perfect in proportion, but on the other hand, a person in Fiverr may do a logo for 20USD for what he/she considers ‘great’.
As a result, when you get the end-product, you will notice your definition and their definition is very different.
I am sure you are wondering, why you have to pay high prices for just a logo. It is just a set of drawing, typeface and cool colors.
The logo design you will be using should be. However, if the person or creative agency that is helping you is not using a good process, you will not have the logo you desire.
Actually, this is what really makes up the price for the logo. It is the combination of research, strategic thinking, design team, project management skills, meetings and everything else that takes place behind the scenes. Furthermore, it also requires amazing abilities for a person to be able to translate all these research and in-depth conversations with you into an actual visual design.
Let’s talk about a few key differentiators for the price of a logo.
Low-end logo design services
Let’s start with the low-end prices. In this category, you will get prices for a logo between $0 – $10 USD. Yes, almost FREE.
This sort of price is something you will find on websites like LogoMarker or even in Fiverr. However, the options you get here are very limited, generic and do not create that engagement you are looking for.
In my experience, I have noticed that the logos in this category do more harm than improvements in any business.
From this category, we move into the Junior Graphic Designers.
The Junior Designer logo design price
If you are looking to spend a few hundred dollars, this will be the best option for yours. Most of the time, you will notice these are students or people who are now starting to get into graphic design but do not understand branding and other main elements as yet.
You will find this category in companies like Freelancer.com and even on Fiverr. Also, companies like 99designs will give you a few designers in this category.
I know you know your business logo is worth more than just a few hundreds of dollars. That is why you are here, trying to find out what the cost for a logo is. As a result, I will introduce you to the next category, the high-end design price.
Senior logo designers, logo design price
If you are looking to hire experienced, then here is where you start. The good thing about this category is that you will not have to break the bank. Most senior logo designers are charging anything between $1,000USD and up for a logo. However, you need to make sure they have the experience and the ability to complete this work.
People in this category are found on websites like Behance.net or on other social media platforms.
Small Consultancy or Agency
If you want much more than just a logo, here is where you start. Small Design Consultants and Agencies work towards providing you with more than a logo. The prices you will get here are anything between $5,000 and up.
You will find them by Googling key terms or by seeing their work around your community. Also, you will notice great case studies, with step-by-step process/
Established Branding Agencies and Consultancies
A professional branding agency is another option for you. These are the kind of agencies that can provide you with absolutely everything you need for your brand and identity.
They will help you conduct in-depth market research, analyses of the market, business analyses and much more.
As a result, you will notice they have a great team of employees that help them achieve their goals through all angles.
As a result, this comes with a value. Their prices start somewhere in $25,000USD and can go up to the $1,000,000USD and more.
So who to hire for your logo design?
If you are now starting or you have had a business for a while, you want the best quality for your brand and identity design. Remember, this is what everyone will see and think of when they are talking about your business.
A brand and design consultant can provide the best work for you for a reliable price.
For example, you can get a brand identity package that contains the following:
For $5,000 and up and they will make sure it is of high quality. Another great element about design consultants is that they will mainly work side-by-side with you. As a result, you are also part of the process.
You have to consider the prices and the process. Also, you have to consider the type of individual or company you want to work with.
It is key to spend your money wisely, but it is better to spend at least $5,000 now, than a few thousand many times throughout your business’ life.
Why should you care about the logo design process?
Your business logo is more than just a creative service, hence it has no set price.
Many designers will just give you a cheap price so that you will do business with them, but time is money.
You should not think about a logo design price as the number of revisions or colors that will logo will have. Instead, think about the logo design process, as the same process, an architect or engineer will take before designing your house.
Would you trust an architect who takes 25 minutes to design your house without any research or goal alignments?
I am sure you won’t..
The price for logo design depends, of course, on many factors. Here are some price factors concerning the designer himself:
What’s the location of the designer?
How established he/she is?
Does he/she charge per hour or per project?
How good a designer is, affects the final price greatly because he/she got the experience needed to get the job done well. Experts in the field of logo design and brand identity will leverage this experience for your business and address the challenges you bring to them with effective solutions.
Do you believe in love at first sight?
In the hospitality industry, it actually takes place.
Your resort’s website is your guest’s first impression of their stay and vacation at your resort.
So you want to make it lasting and make sure it is not the last impression they get from you. As a result, we have crafted a simple guide with the top 4 bad resort website designs to avoid.
Not having a Direct Call To Action on the top-right part of your resort’s website
The top-right part of your website is one of the most important areas to place your best Call-to-actions. This is due to many resorts and hotels having CTAs placed here, many users have become used to clicking on it in this area. As a result, this is an important element they will always look for.
When we ran HeatMap testing on 10 different resorts and villa website, 93.33% of visitors clicked on these CTAs. Where as websites that did not have a CTA located here, we noticed a 78.3% of visitors hovered around this area.
Here, not only a Direct Booking CTA can be used. You can also have next to it a bait piece CTA. This will improve your chances of building an email list for your resort.
To ensure these CTA works make sure the following takes place:
- The CTA’s buttons are different from the rest of the menu
- The text on these CTAs has a clear action, let them know what it is about without using any fancy words.
- Use Google Analytics or other analytics tools to track these CTAs performance
Try to look for uniqueness and not to look like others
Many hotels and resorts are following the designs of other big resort brands. What works for them, does not necessarily mean it will work for you. Your resort’s website needs to be unique to you and your guests.
If your website does look like others, there is a chance your website visitors will not realize what your unique value proposition to them is. The key here is to make sure your resort does not look and feel like a commodity, instead, it needs to feel like a place where their amazing vacation can take place.
Remove boring headlines, and drive value to your customers by using catchy headlines.
Persuasion is one element your resorts needs to do 100% right.
Don’t just fall for the basic headlines and title that you see out there. Just as the previous point, you are looking for uniqueness and positioning factors that bring your hotel or resort to the right target audience.
To fix this design and content problem, think about the 4 U’s to come up with the best tag-lines.
Once you have these 4 U’s in your content you will notice your headlines perform better, but they also connect better with your target audience.
Avoid designs that do not promote your resort’s direct booking benefits
There is a saying that goes like this ‘If you get someone’s attention for 3 seconds, and they thought it was useful, they will give you 3 minutes of their time.’ This is why keeping the users engage on your website with the previous points is important.
I want you to take a few minutes and look at the bounce rate of your website. This simply shows you, how visitors have come to your website, viewed the page and then moved on to another website.
For resorts and hotels, this mainly means they went to OTA’s to book your resort from there. What this can show you is that there was not enough value to your customer on your website to push them towards direct booking.
You can fix this, by adding pop-ups that share these values, pages that talk about it and modules throughout your website that show these benefits as clear as possible.
These are just 4 elements that can be changed to improve the way your resort’s website work towards helping you generate bookings and build a brand connection with your guests.
Whether you are working at a resort, your own resort or working for a resort as a client, we want you to think about the uniqueness of it and what makes it different from others. At the end of the day, this is what your client’s care about, the benefits and not always the features as this is something that is commonly shared among resorts.
How does your resort’s website perform? Do you have any issues with it that would like to get fixed, but not sure on where to start? Comment below, we’d love to hear from you.
You can also request a website audit from our team by sending us a direct email to firstname.lastname@example.org title the email ‘Resort Website Audit’ and we will give you a FREE website audit for your resort, villa or hotel.
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Written by: Leopoldo Pirela
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