I help you solve business problems with Strategy and Design.

The results are conceiving a strategy and implementing it towards helping you align your business and your true value proposition by creating a seamless user experience that connects with your customers.

Leopoldo Pirela - Website and User Experience Designer

My Toolkit

I am a Website & User Experience Designer

I am a Freelancer Website and User Experience, Designer. I believe in being open and collaborative while working towards using my website design strategies to help you create seamless and consistent online experiences that can help you develop a better connection with your customers.

For the last 7 years, I have built a dynamic toolkit and processes that allow me to solve real business problems in the most powerful ways. I love challenges and I am always looking to learn and adapt myself in order to ensure your brand and business are always getting the highest value possible.

Let’s work towards understanding the problem before we prescribe a solution.

A website design process to help you conceive and execute a perfect strategy.

Website Design process part 1 - conceptualizing

Conceptualizing

I work side-by-side with you and your team to create a conceptualized model of the real business problems. As a result, we will be able to work collaboratively towards defining the problem and prescribing the right solution to work towards.

 

  • Defining Problems
  • Defining Solutions
  • Creating empathy between user and product
  • Prioritizing tasks and features
  • Define users and key metrics
  • Defining states of project

Visualization

As we have defined the problem, we can now start giving the solution a shape and work towards designing steps needed to be able to come up with a full solution.

 

  • Creating user maps
  • Wireframing
  • Prototyping
  • Sketches
  • Website or Visual Interface Design
  • User Testing
Website Design process part 2 - Visualizing
Website Design process part 3 - Implementing

Implement & Actualize

Once we have been able to visualize a solution and tested the sketches and wireframes, we will collaborate with you to implement the solution.

  • Website Design and Development
  • Full application and interface design
  • Visual Identity for your business
  • Online Identity for your business
  • Launching of website
  • Continue growth strategy

It is all about thinking of constant and consistent growth for your business

A project does not end here, now we have to conceptualize the new steps to help you continue to move forward

Website design for hotels in the Caribbean

Featured Case Study

Giving a Boutique Resort a unique personality

I use design sprints and branding workshops to develop the resort’s personality into a visual and consistent look throughout all mediums. I worked closely with the resort’s owner, as well as, the experienced General Manager to help translate their needs and client objectives into a seamless website experience.

UX / UI | Branding | Logo Design | Visual Design | Web Development | Search Engine Optimization | Photography | Social Media Management

Website Design in Trinidad and Tobago

Featured Case Study

An online interface to increase class registration

There is a place where you can always find teenagers – on their mobile phones. For them, filling out forms is not a fun activity and even something they are not used to anymore. Hence, the creation of a multiple-step online form that helps them sign up for courses in just 5 steps was exactly what this tutoring business needed to boost registration.

User Experience | User Interface Design I | HTML 5 | CSS3 | WordPress | Divi Framework

Website Design in Trinidad and Tobago

Featured Case Study

Redesigning a banquet hall online experience

From weddings to birthday parties, they make the themes unique and the experience unforgettable. I worked towards helping the business redesign the website’s experience, the visuals of their brand and worked towards creating a digital marketing strategy that drove over 15,000+ persons to the website on a monthly basis.

User Experience | User Interface Design I | HTML 5 | CSS3 | WordPress | Divi
| Search Engine Optimization Framework

Don’t just take my word for it, look what clients think.

I work in a collaborative manner, with
open-minded startups, CEOs, Founders and Teams.

Four Seven Three
Grenada Boutique Resort

“Working with Leo has been great we are a very dynamic marketing team and he helped us create an amazing website and has helped us with our web ranking and social media posts and ranking. Excellent all round we are setting up for phase 2 of the marketing and he is highly involved with this also.
He has great graphics and web design and he requires a lot of input from clients because he is not just using templates. He needs you to understand your business so he can then create the interpretation for how it will work on the web and design.”

MARK SOLOMON

FOUNDER / DIRECTOR

Premium Quality
Group of Companies

“Working with Leo has been an absolute pleasure. He has built and managed my website, along with my social media and marketing strategies and tactics. He offers immediate advice and consultations, along with frequent and consistent feedback and reports on the website and social media accounts’ progress. He is currently in the process of building yet another website for me and I can’t wait to see what it will have in store. Fantastic website designer that prides himself on its high level of professionalism and customer service. I would recommend without hesitation..”

KRISTI CHANG

CEO / FOUNDER

Lumos Learning Academy

“Although I’ve been doing private tutoring for over fifteen years I had never approached my after school program as a business. When I decided to make things official I was at a complete loss as to how I should go about re-launching my newly registered business. Leo at Pirela Consultancy was able to determine the best products for me and not only design them but guide me in every step I needed to take to attract new clientele. From my new online registration forms to the brilliantly composed Instagram stories, he has breathed new life into my business. For the first time ever I start a new school year having not only met but even surpassed all my registration targets! I credit this to the fantastic work Leo has done with designing my brand and will be ever grateful for his continued guidance. I highly recommend Pirela Consultancy for your web design and small business needs.”

REN MCMILLAN
OWNER / TUTOR

Are you ready to start working on your idea or project? Let’s chat.