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PQM INT

Case Study

Crafting a website with a unique story for their value proposition

Challenge

To create a website that resembled the original brand, but is able to create an impact in the new market segments.

Project’s Outcome

We designed and developed 10 pages to showcase their brand and products. The complete design was developed on Webflow, where they will also have the opportunity to transform this design into an e-commerce website later on this year. 

Scope

checkmark User Experience Design
checkmark User Interface Design
checkmark WireFrames
checkmark Stylescape
checkmark Content Strategy
checkmark Total Web Pages 10
checkmark Webflow Web Development

Design Directions

After having spent some time with the client looking at who their clients are, developing brand attributes, messaging and other important factors for us to be able to understand the brand. Our team went behind the desks to craft design directions that matched these attributes and customers.

Website Design

The entire website consists of 10 pages.  For the content and the structure of the website, we used the Story Brand framework to be able to tell the story our client wanted to tell. For them, it was very important that the customer knows everything is fresh and can be delivered to their doors. 

To be able to find out what was important to them, we ran a meeting to outline their real value proposition. By doing this, we were able to find out their client’s pain-points and how PQM can help their clients overcome each of these problems.

CONVERSATIONS ARE POWERFUL

HOW FAR CAN WE PUSH YOUR BRAND?


Before I say Yes, I want to understand your business, goals, and the opportunities you want to gain from this collaboration. Let’s have a conversation, not a sales pitch.